The best marketing happens when we blend science with emotion. ❤️
From the bustling department store floors of Dayton Hudson to the imaginative world of Disney, Jim is sharing an amazing career journey, evolution and personal growth.
Ever wondered how Disney casts its magical spell on its audience? We pull back the curtain and explore the enchanting world of Disney, where storytelling, characters, and merchandise intertwine to create a brand that resonates with people of all ages across the globe. Jim's wealth of experience at Disney, DreamWorks, and Osmos TV offers unique perspectives on the importance of storytelling in marketing.
We delve into the blend of science and intuition in creating an authentic brand experience and discuss the burgeoning role of social media in building communities and micro influencers.
Balancing creativity and commerce is no easy task. We ponder over the healthy tension between sales and marketing teams, and how it can fuel the growth of an organisation.
We also touch on the importance of fostering a safe and inclusive work environment. We also discuss Jim's first book, called "All Pride, No Ego - A Queer Executive's Journey to Living and Leading Authentically". This very personal piece offers valuable insights into the strides made and challenges yet to conquer in ensuring diversity and inclusion in the workplace.
With personal stories, professional insights, and some unexpected laughs, this episode is a treasure trove of wisdom you wouldn't want to miss!